Clear. Quick. Commercially Smart.
Opticomm is a senior-led media consultancy with UK and international planning experience.
We help creative agencies and premium brands get faster, clearer, commercially smart media strategy and buying — without the layers, delays or cost of a traditional agency model.
Using AI-enabled tools alongside deep experience, we deliver strategic clarity, audience insight and commercially grounded planning at a pace big agencies cannot match.
Senior expertise, every day
You work directly with senior media specialists — not layers or handoffs.
Fast thinking, clear recommendations and decisions shaped by decades of experience.
Fast turnaround, zero red tape
AI-enabled workflow + senior judgement = work delivered quickly, cleanly and without the process drag that slows bigger agencies.
Commercially smart planning & buying
Every plan is built around value, not volume.
Smarter channel selection, clearer logic, better placements — and commercially grounded decisions throughout.
Flexible, scalable delivery
A senior lead for strategy and direction, supported by trusted specialist talent when you need it — without unnecessary overhead.
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Recent Work
Ponant – UK Addressable TV & National Press
Targeted high-affluence travel audiences using addressable TV and premium national press placements. Demonstrated strong segment-level impact and precise delivery efficiency.
NFU Mutual – High Net Worth
Niche HNW targeting using premium press and tailored digital to engage affluent prospects at scale.
Argon Consulting – Global B2B LinkedIn
C-suite targeting across Europe, US and APAC using LinkedIn formats designed for reach and engagement. Achieved up to 5× benchmark engagement rates.
Carers Trust – National Press + Digital Fundraising
Combined national press awareness with social and PPC conversion activity to drive donation response and brand visibility.
EFPIA / Plastics Europe / MedTech Europe – Brussels & Luxembourg OOH
High-impact public affairs targeting using OOH formats around parliament and transport hubs, including a standout cube activation in Luxembourg Station.
ABPI – Political Audience Targeting (Conference)
Used Transvision formats at Liverpool Lime Street during party conference to reach political, policy and health stakeholders.
Amey – B2B Paid Social
Delivered LinkedIn campaigns targeting industry and public sector audiences with clear commercial outcomes.
GoPuff – Door Drop Acquisition
Supported immediate local delivery growth with targeted door drop activity.<br/><br/>
