At Opticomm, we utilise a breadth of research tools in order to identify your target demographic and how best to engage with them. As well as established industry platforms such as TGI, Touchpoints and Mediatel we also new to market research such as social media listening tool Pulsar. We will never make lazy assumptions about what your audience looks like or how they behave but rather base all of our recommendations on current data and our collective wealth of industry experience.
What we do
https://opticomm.co.uk/the-team/The face of media and communications is dramatically changing and we are excited to be a part of that change. We are passionate about seeking out new opportunities for our clients and creating plans which evolve, inspire and tread new ground. But we also know the value of experience. It is our balance of innovation, expertise and knowledge that makes us confident that we can create a media plan which is best for you and your brand.
We believe great planning is achieved through a combination of insightful audience data, a comprehensive understanding of the marketplace and a forward-thinking team who bring a fresh perspective to your brief. Starting with your objectives, we employ data and research platforms with our own expertise to identify what your audience looks like and how best to reach them in today’s cluttered marketplace.
We also know how important it is to be accountable. This is why we provide useful, actionable feedback throughout the campaign and in-depth post-campaign analysis examining how you have been successful as well as how we can look to improve.