Nielson report reveals one may help the other in terms of both reach and engagement.
Arguably TV remains one of the most powerful weapons in an advertiser’s arsenal owing to its unique ability to reach the masses quickly. Despite the advent of online viewing which has grown considerably, TV still reaches 92.5% of the UK population every week meaning an average TV advertising campaign broadcast in the UK will achieve 234 million views (BARB). This makes it a very compelling proposition for brands looking to get noticed.
For traditionalists, TV could be regarded as the ‘original’ social media. How often do you hear people discussing the latest show and engaging in an ‘offline’ dialogue? Certainly, this has been amplified as conversations go online but the fact remains, TV gets people talking.