Giving opens the way for receiving; YouTube gives us a glimpse of not-for-profit features that will transform charitable giving
Working with a number of not-for-profit organisations means finding maximum opportunities at optimum price. So there’s always a rush of excitement when there is a new launch or feature that enables content creators to support a charity’s causes and YouTube has done exactly that.
YouTube Giving is essentially a new arsenal of tools to enable creators to simply and swiftly create charity campaigns. And the best bit? YouTube will not take any of the monies raised.
Youtube gives us a glimpse of YouTube giving, a suite of features that aids and helps make a difference through charitable giving to over 1m not-for-profits. These features include Fundraisers (beta), Community fundraisers (beta), Campaign matching (beta), and Super Chat for Good.
Nielson report reveals one may help the other in terms of both reach and engagement.
Arguably TV remains one of the most powerful weapons in an advertiser’s arsenal owing to its unique ability to reach the masses quickly. Despite the advent of online viewing which has grown considerably, TV still reaches 92.5% of the UK population every week meaning an average TV advertising campaign broadcast in the UK will achieve 234 million views (BARB). This makes it a very compelling proposition for brands looking to get noticed.
For traditionalists, TV could be regarded as the ‘original’ social media. How often do you hear people discussing the latest show and engaging in an ‘offline’ dialogue? Certainly, this has been amplified as conversations go online but the fact remains, TV gets people talking.